Technology

now.gg Surges Past 100M Users, Ushering a New Era in Cross-Platform Cloud Gaming

CAMPBELL, Calif., March 20, 2024 /PRNewswire/ — now.gg has officially exceeded a remarkable milestone of 100 million registered users across various platforms including iOS, Android, PC, Mac, and TV. This achievement cements the company as the preeminent cloud gaming platform in the industry. Catering to the global gaming community, the service enables instant gameplay amongst friends using a unified currency across major gaming ecosystems. For developers, this means an unprecedented opportunity to enhance their reach by introducing their games to a wider audience on now.gg, while retaining most of their gaming revenue. The platform has a generous fee structure that includes a nominal 5% for in-game transactions and a strikingly zero percent for purchases made through now.gg's powered webshops.

By choosing now.gg as their publishing platform, game developers not only tap into a vast user base but also enjoy seamless integration with cloud gaming advantages. This means players can effortlessly jump into games, engage with live streams, record and share their gameplay, and experience the convenience of a shared currency for in-app purchases across various titles. The platform’s design is intentionally centered around meeting the expectations of the modern gaming audience, who prioritize engaging and shared interactive experiences.

Lisa Hanson, President of Niko Partners, highlights the platform's potential by drawing a parallel with China's booming mini-games market, which is led by platforms such as WeChat and has exceeded 5 billion dollars in revenue. Hanson points out that now.gg empowers developers to mirror this success in Western markets leveraging social platforms like Discord and Telegram. This strategy effectively confronts the current challenge of diminished targeting capabilities in a privacy-conscious digital landscape.

For developers, the process with now.gg is streamlined: deliver a single version of their game, and now.gg handles the complexities of optimizing and transforming it into a cloud-based marvel across various devices. Furthermore, with integrated payments, an automatic webshop for the game is generated, making it easier for developers to monetize their creations.

now.gg's CEO, Rosen Sharma, reflects on the company's commitment to cross-platform gaming that has spanned over a decade. Sharma mentions BlueStacks by now.gg, a popular tool that allows mobile games to be played on PC and Mac, which has now reached 1.5 billion downloads. "The advent of cloud technology has elevated our capabilities," Sharma says, "and on a daily basis, we see 8-10 developers, both large and indie, coming onboard to publish their games with us.”

About now.gg now.gg stands at the forefront as a cloud gaming service, offering swift game-playing options with friends and a common currency that transcends the barriers between the major gaming platforms. Developers can harness the platform's potential by utilizing the now.gg Studio to bring their games into this new domain. The company, which pioneered cross-platform gaming for mobile games with BlueStacks App Player - boasting over 1.5 billion lifetime downloads - launched the now.gg cloud in 2021, strengthening their position as a pivotal player in the gaming sector.

For further inquiries, please contact: Aashish Bhatnagar - Head, Brand and PR, now.gg Email Aashish Bhatnagar

SOURCE: now.gg

The service’s massive distribution and unique model provide a significant edge for game developers, addressing the issue of decreased targeting power head-on. Now.gg's platform allows developers to replicate the massive success of mini-games in the Chinese market, where reaching billions in revenue has become the norm. With the platform’s innovative blend of cross-platform gaming and cloud capabilities, developers are given the tools to attract and retain players from across the globe in today's competitive gaming landscape.

With the further democratization of game development and publishing, now.gg paves the way for developers to break free from traditional distribution channels that often entail higher costs and barriers to entry. By reducing the platform fee dramatically for in-game purchases and eliminating it for transactions made through their own webshops, now.gg incentivizes developers with a fairer share of the profits, which in turn encourages a more diverse and vibrant gaming ecosystem.

Players, meanwhile, reap the benefits of this inclusive platform through the ability to instantly connect with a multitude of games and a community of fellow gamers. The instant play feature means that there is no need for time-consuming downloads; players are thrust directly into the heart of the action, facilitating a dynamic environment where the focus is on gaming experiences rather than logistics.

The concept of a common currency further unites the community, as it eliminates the friction of managing multiple in-game currencies or dealing with exchange rates. This innovative feature not only streamlines the user experience but also fosters a sense of cohesion among players who traverse multiple games within the now.gg ecosystem.

now.gg’s cloud infrastructure is robust and built for scale, capable of servicing a vast number of users and developers simultaneously without compromising performance. This infrastructure is the backbone that supports the instantaneous delivery of games across various platforms, embodying a level of technical sophistication that is requisite for state-of-the-art cloud gaming services.

As the platform continues to expand, now.gg is poised to wrestle a larger share of the gaming market and evolve its services. By focusing on a business model that benefits both players and developers, now.gg's momentum is a testament to the transformative effect of cloud gaming on the industry. The service's model of revenue sharing and emphasis on ease of access for developers will likely continue to attract a range of gaming titles to its portfolio.

In essence, now.gg's meteoric rise and its robust platform herald a transformative shift in gaming technology and accessibility. By empowering both the creators and consumers of the gaming industry, now.gg is not only widening the gateway to advanced gaming possibilities but is also fostering a nurturing environment for innovation and creativity. As we witness now.gg set a benchmark in cloud gaming, the potential for revolutionary developments within the interactive digital entertainment space seems boundless.

As the cloud gaming space burgeons, so too does the prospect for developers to leverage platforms like now.gg to achieve unprecedented reach and engagement. As Rosen Sharma astutely articulates, now.gg is pioneering a new level of gaming that transcends traditional limitations, leading a charge towards a future where the gaming experience is as ubiquitous and accessible as streaming music or video today.

In conclusion, now.gg’s triumph in surpassing the 100 million user mark is not merely a milestone but also a harbinger for the future of gaming. Its collaborative ecosystem, designed for the exchange of ideas and the sharing of experiences, places it at the apex of cloud gaming innovation. With a platform as powerful and player-focused as now.gg, the bar for what a cloud gaming service can offer has been raised. It stands to shape the landscape of the gaming industry for years to come, delivering on promises of inclusivity, reach, and interactive digital experiences that redefine what it means to play and create in the digital age.

For more detailed visuals and information regarding now.gg, you are welcomed to visit the following links, which showcase the impressive milestone reached by the platform and provide more insights into its brand and offerings:

• now.gg surpasses 100 million users image
• now.gg Logo image

These resources are made available for both gamers and developers alike, to explore and grasp the full extent of the opportunities that now.gg presents within the gaming industry.

This news article has been brought to you by now.gg, the leader in cross-platform cloud gaming services. For continuous updates and information about now.gg services, partnerships, and developments within the cloud gaming sphere, stay tuned to now.gg official channels.

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Note: The News Article is based on information provided by now.gg and PRNewswire.